Social Media Marketing Trends That Are Relevant In 2022 And Beyond
What’s the first thing you usually do when you wake up or the last thing you do before you go to bed? Probably check your phone, right? You’re not the only one doing that. According to one study, at least 71 percent o f people are on their phones first thing in the morning, and they’re obviously not checking the weather; they’re looking at notifications from—wait for it—social media platforms! From Facebook to Instagram, Snapchat and TikTo k, 4.62 billion people — th at’s more than half of the world’s population—use social media. And the average time they spend on these platforms is about 2 hours and 27 minutes. So, as a digital marketer, if you’re not setting aside time, budget and effort for social media marketing— y ou’re missing out. But one thing about social media is that it’s always evolving. So, it’s important to be savvy which your marketing strategies and keep a close eye on everything that’s trending. We’ve made your job slightly easier by roundin...