Here’s How Your Website Might Be Killing Your Profits

 

 

Most businesses today realize the importance of having a website. It’s often a potential customer’s first impression of your website. But just having a website isn’t enough. Your website must be good enough to compete against the 1.88 billion other websites. It’s a loud and crowded space, and it can takes web design and SEO efforts to stand out.

 

However, being found by potential customers is still not enough; you must make them stay. Many web design experts believe that users often leave websites because they’re too slow, unresponsive, and have an outdated layout. This essentially means regardless of how great the products and services are, your business may not do well if your website is below-average.

 

Here’s how a website may turn away customers:

Your Website Is Terribly Outdated

You can’t just create a website and forget about it. It’s a core part of your business that requires constant attention. Many businesses just develop and deploy a website just for the sake of it, and it shows.

 

Search engines and users will ignore your website if it has products and services listed that are several seasons old or has no new features, inventory updates, or blog posts. An updated website is a great tool for your business—don’t leave yours to gather dust!

The Website Has A Terrible Layout 

Most users will spend about 10 to 20 seconds scanning your website before deciding whether they’re staying or not. This means that you have only those few seconds to convince them that your website is worth their time and attention. A poor layout won’t help your case.

 

If your website’s layout is scattered with essential elements out of plain sight, it’s going to turn away people. Ideally, everything you want people to see should be right there above the fold, so they don’t have to scroll down.

Your Website Is Slow

People today aren’t exactly known for their patience. We have low attention spans, and many people will not wait more than 5 seconds for your website to load. This is especially true if you have popular competitors with killer websites.

 

According to experts, many abandoned carts are simply a result of terribly slow websites. Luckily though, fixing a slow website isn’t a lot of work. It’s usually caused by unoptimized images, an overload of flash content, JavaScript issues, etc. Fix these issues and see your website flourish!

There Are Too Many Errors and Bugs

One reason a lot of websites are slow is bugs and errors. These can be very annoying for both you as the website owner and, of course, for the visitors. These errors can be in the form of broken buttons and links, compatibility issues, conflicting plugins, forbidden and gateway errors, connection timeouts, syntax errors, and so on.

 

New themes and plugins or updates typically cause these. But whatever the reason, they make your website less accessible and discourage potential customers. 

 

It Isn’t Optimized for Mobile-Users

More than 90 percent of the global internet users access the web using mobile devices. So, if your website isn’t optimized for mobile users, you’re losing many potential customers. Moreover, it’s worth considering that these numbers will likely rise in the coming years, so the damage will continue to increase.

 

Ideally, your website should be as easy to navigate on a mobile device as on a laptop or desktop. Your customers shouldn’t have to constantly zoom in to see the products. Also, it should work fine whether it’s connected to Wi-Fi or cellular data.

 

There’s No Sign of Social Media Profiles or Links on The Website

4.70 billion people around the world use social media. So, no matter your target market, having a social media presence is a must. But it’s also important to link your social media profiles to your website. This is because the website will only show one side of your business—possibly the more serious, factual side. Your social media profiles will highlight the other aspects of your business and branding.

 

Many customers will try to check out your social media accounts for testimonials or other details about your business. Make sure these profiles are easy to find.

It Lacks Clear CTAs

Your website is there to serve a purpose. Make sure this purpose is obvious to your website’s visitors. Whether you want them to buy your products, sign up for your newsletters or free trials, or follow you on social media—let them know clearly.

 

Without a clear call to action, you’re essentially leaving users on their own. They’ll look around a bit at the products and services but might leave in the end because your CTA button was broken, hidden, or simply didn’t exist.

Your Contact Forms Don’t Work  

If you have contact forms on the website, make sure they work. People who’ve made it to the contact forms are people who’re genuinely interested in your products and services. But you’ll lose them by leaving no way to contact you!

 

Always test your contact forms to ensure they work while also ensuring that there are other ways to contact you listed nearby in case something goes wrong with the form.

Your Website Isn’t Easy to Find

Your website may not be killing profits, but it won’t make you any money if no one can find it. Designing a great website is the first step; the second is ensuring people see it.

 

This takes some technical expertise. You’d want to contact the best SEO marketing companies to help you rank better on search engines. We’d suggest speaking to the experts at X Times More. They can help you with everything from web design and SEO services to social media marketing services.

 

Get in touch with them to discuss this further.